About MindFuel
MindFuel is Aotearoa's leading online smartshop and headshop, dedicated to providing the highest quality kava, ethnobotanicals, smartshop and headshop products since 2004. Inspired by pioneers like Richard Evans Schultes, Albert Hofmann, Christian Rätsch, and John Mann (Adam Gottlieb), MindFuel traces its roots back to the early '90s counter-culture.
Origins
In the early '90s, Nic, the founder, began experimenting with cannabis while studying horticulture in New Zealand. He discovered its benefits not only for surfing and creativity, but also it's therapeutic use as a cure all. Displeased with the prohibition of cannabis, Nic hypothesized that other beneficial, yet legal, 'elevated botanicals' must exist.
Discovery and Experimentation
Nic's journey took a significant turn when he encountered two transformative books: "Legal Highs" by Adam Gottlieb and "Plants of the Gods" by Richard Evans Schultes, Albert Hofmann, and Christian Rätsch. These books introduced him to a vast array of legal cannabis alternatives and other elevated botanicals. Nic and his friends spent years experimenting with these herbs, seeds and plants, gathering valuable insights.
Establishing MindFuel
Encouraged by his experiences with the various plants, Nic launched MindFuel in 2004. Initially an online smartshop, MindFuel offered a range of legal psychoactive products, including party pills and smokables, as well as dietary supplements and herbal remedies. The business emphasized harm reduction, education, safe dosage instructions, and high manufacturing standards. This resulted in a decline in street drug usage in New Zealand, as well as a reduction of the associated harm and costs to society.
Challenges and Growth
Despite initial success, the market saw an influx of inferior and unsafe products, the result of cowboy operators applying the crude marketing principal that stronger equals better, leading to government bans on certain substances. MindFuel adapted by offering alternative herbal products and continued to advocate for sensible regulation.
Current Status
Today, MindFuel's catalog includes the worlds best kava, kanna, blue lotus, herbs, herbal extracts, herbal formulas like ecsplore, clear focus and happy caps, and smoking and vaporizer innovations from around the world. With shifting public attitudes towards cannabis in Aotearoa, MindFuel is optimistic about the future legalization of recreational cannabis and other safe psychoactive substances like magic mushrooms. The company remains committed to exploring new products and working with regulatory bodies to ensure safe, legal access to psychoactive substances.
Contact
MindFuel operates as an online smartshop, kavashop and headshop as well as a wholesale distributor to select retailers and resellers. Founded in 2004, the main office and warehouse are located at Fitzroy Beach, New Plymouth, New Zealand. For more information, visit MindFuel.