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About Us

Based in beautiful Taranaki, on the west coast of the North Island of New Zealand, MindFuel began in 2004, as an online smartshop and distributor of legal highs, dietary supplements and herbal remedies.

Today we have grown to become New Zealand's leading online smartshop and headshop. Our product selection is second to none and includes the planets absolute finest smart, head, vape, ethno, grow, hemp and lifestyle products.

What are the benefits of shopping with MindFuel?

  • Secure online shopping 24/7 from the comfort of your home.
  • Our range includes over 500 high quality products.
  • Free NZ wide delivery on orders over $25, even for rural delivery.
  • All products ship from our NZ based warehouse - No customs hassles or unexpected costs.
  • Discreet worldwide shipping.
  • Full 15 day money back guarantee.
  • If you find our products at a cheaper price on any other NZ website we will match it.
  • We are a conscious and sustainable business.
  • We are experts in our field and love to share our knowledge with you.
  • We have over a decades experience in the industry and keep in close contact with our worldwide network of specialist suppliers to ensure our range is always current.
  • We are active monitoring the government and media and making submissions on anything related to our industry.
  • Buy strictly enforcing a store wide R18 policy, being very selective in what products we choose to stock, being sensible in the way we market those products and providing accurate harm reduction information we ensure our products are enjoyed safely and have a long market lifespan.


We will continue to search the planet to find and bring to you innovative, new and 'smarter' products.

Keep it smart!
Team MindFuel